The Camargo Correa Group started in July its new promotional campaign entitled "More Cauê: Fast Drying, Resistance + Quality," its first major marketing activity in two years, the portal da propaganda said.
The company, through the campaign, seeks to achieve significant growth in sales of 40 RS CPII in Greater Belo Horizonte. It focuses on the premium product that has the brand strength at 28 days than the common cement.
It is recommended for use in environments such as sewage and water galleries, application in concrete structures, flooring, seating and coating mortars, and a higher durability against chemical attack.
The company’s will run for three months and will cover retailers and consumers of Belo Horizonte and nearby cities.
The company is investing approximately $ 500 000 in action, inserts distributed in sports programs on radio, point of sale materials and an incentive campaign that provides distribution of up to $ 30,000 in prizes to retailers. Cards will be distributed with market values of $ 50 and $ 100 for retailers that stand out and achieve specific goals in each store.
There will be approximately 800 inserts a 30-second radio broadcast every day at different times, the report said.
It is recommended for use in environments such as sewage and water galleries, application in concrete structures, flooring, seating and coating mortars, and a higher durability against chemical attack.
The company’s will run for three months and will cover retailers and consumers of Belo Horizonte and nearby cities.
The company is investing approximately $ 500 000 in action, inserts distributed in sports programs on radio, point of sale materials and an incentive campaign that provides distribution of up to $ 30,000 in prizes to retailers. Cards will be distributed with market values of $ 50 and $ 100 for retailers that stand out and achieve specific goals in each store.
There will be approximately 800 inserts a 30-second radio broadcast every day at different times, the report said.
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