Jaypee Group, the third largest cement manufacturing company in India, has launched its new cement bag in West Bengal which will replace its old product line.
K Swaminathan, President- Commercial, Jaypee Cement, said, “We have launched superior quality slag cement bags with laminated poly- propylene packaging. The product is Rs 5 costlier than market products but we are offering tamper proof bags.”The company's Bokaro cement plant adjoining to Steel Authority of India (SAIL) has recently started production with a capacity of 2.1 million tonne and their another plant in Bhilai with a capacity of 2.2 million tonne will cater to the eastern market. They also have presence in north-eastern market.
The bags will be sold for Rs 260-275 per 50 kg bag to wholesale buyers in West Bengal.
With severe demand rupture due to less government spending on infrastructure, realty projects getting hauled and over supply flooding the country, cement players are now trying their best to keep sales going through better packaging and product offering. Also the companies are facing contraction in margins on their regular products which is forcing them towards innovation in packaging and branding.
Jaypee has started distribtion in last two days from its Cossipore unit and expects better sales from this cement range.
It is also providing mobile technical service vans for free with concrete testing facility in Kharagpur, Dankuni and Cossipore.
Presently Jaypee cement has 19 operational plants across the country with a capacity of 25 mtpa which will increase to 36 mtpa by the end of this financial year.
No comments:
Post a Comment