In Yaoundé, large billboards now encourage Cameroonian consumers to discover “Cimaf’s CPJ35 cement”, produced by Ciment de l’Afrique (Cimaf), a subsidiary of the Moroccan company, Addoha.
If you stroll through the hardware stores of the Cameroonian capital, you will notice the presence of new cement bags freshly delivered from the Bonabéri industrial zone in Douala where the Addoha Group has headquartered its Cameroonian subsidiary with an initial production capacity of 500,000 tonnes of cement per year.
Hardware stores indicate that Cimaf’s CPJ 35, which has been in distribution since February 2014, is priced at 4,500 FCfa. This was a slight let-down for consumers who hoped to see prices fall due to market competition as the price matches that of Cimenteries du Cameroon (Cimencam).
With the arrival of the first Cimaf bags on the market, the Lafarge subsidiary, Cimencam, has witnessed the end of its monopoly in Cameroon after 48 years of absolute power. It is noteworthy that, before putting the first bags manufactured in Cameroon, Cimaf was already selling Cimat cement imported from Morocco.
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