ACC Ltd has launched an eco-friendly cement that offers protection against coastal climate.
Branded “Coastal +,” the cement is ideal for usage in foundations, roofing and all other sections being exposed to external environment, according to Mr Ramit Budhraja, Chief Executive, South West, ACC Ltd.
Launching the product here on Thursday, he said that the chlorides and sulphates in sea breeze and ground water attack concrete buildings and houses in coastal areas leading to a gradual weakening of the structures and reducing their overall life.
The concrete structures using Coastal+ has lower permeability resulting in higher protection from chloride and sulphate attacks and making them more durable.
Mr Budhraja said ACC would offer on-site tests like Rapid Chloride Penetration Test (RCPT) and Ultrasonic Pulse Velocity Test (UPVT) to ensure the durability of the concrete surfaces using the cement.
Other services
The company also offers a package of value-added services along with the product, like guidance on good construction practices, testing of ingredients at site, visits to the site at various stages of construction and basic proportion design for concrete.
He said the company operated a country-wide network of 17 help centres, a Web site and as many as 120 help vans, all under the umbrella of “ACC Help.” This was aimed at guiding individual home builders to ensure consumer satisfaction.
The product is being manufactured at the company's plant at Madukkarai near Coimbatore.
The plant has an installed annual capacity of one million tonnes, a part of which will be utilised for manufacturing “Coastal +.” The company is expecting sale of one lakh tonnes of the cement in the first year.
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