Friday, February 25, 2011

AFRICA: KENIA: Bamburi cement rugby love




Bamburi Cement on Thursday invested Sh11.7 million in this year’s Bamburi Super Series that is set for April 30 to June 4 across the region.


The cement manufacturer increased its sponsorship by Sh700,000 this year, most of it going to media advertisements and the event’s organisation and administration.


Precisely, media activation will gulp Sh5.5 million, Sh500,000 more than last year, while organisation and administration will get Sh1 million more from Sh2.2 million.


When battling for the Sh1 million prize money the eight franchises in the championship will don a Sh2 million playing kit which has a superior design after Kenya Rugby Union (KRU) shifted from Kooga to Volcano.


It will however uphold teams’ traditional colours. SuperSport, who have the exclusive rights for the event, will relay two matches live from outside Nairobi.

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